Tuesday, February 17, 2009

Wally World Just Keeps Getting Better : )

Hip-Hop mogul Russell Simmons will launch a new line of clothing in 350 Wal-Mart stores.

Simmons' American Classic line will sell for between $9.99 and $29 with most of the line being priced at less than $15.

Wal-Mart will carry a number of items including knit and woven shirts, sweater vests, jeans, casual sports shoes and more.

A perk with the arrival of the line: Simmons also struck a deal to place flat screen TV’s in most of the stores carrying the line, that will feature the mogul describing his latest brand.

The line debuted on Sunday (February 15) in a Chicago-area Wal-Mart.

The rest of the line will be rolled out nationwide in the coming weeks.

Look at Ol' Russel...

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